Duets by Gemini

Duets by Gemini pursued a new website primarily to enhance user experience and streamline their online presence. As their business expanded, they recognized the need for a more polished and user-friendly platform to showcase their textile samples and engage with clients effectively. The design challenge arose from aligning the new website’s aesthetics with their existing company’s site, despite lacking previous design files. Matching styles, colors, and overall branding became a crucial aspect of the project to maintain consistency across platforms. Moreover, the complexity of the form for selecting textile samples added another layer of intricacy. Balancing functionality and aesthetic appeal while ensuring a seamless user journey posed a significant challenge, underscoring the importance of meticulous planning and design execution.